Big Bazaar Direct to tie up with Oxigen to expand reach - Feedback

Big Bazaar Direct, the assisted e-commerce business of the Future Group, is expanding its distribution reach by tying up with payment solutions company, Oxigen. With 2 lakh retailers across categories such as money transfer and DTH recharges, Oxigen is expected to enhance the distribution of Big Bazaar Direct at a time when Internet penetration in the country is still low.

“Currently Big Bazaar Direct has 1,000 franchises but with this partnership with Oxigen, we expect to take it up to 10,000 franchises. Each franchise makes about ₹20 lakh a year,’’ said Kishore Biyani, Group CEO, Future Group.

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