Bajaj Finance enters life care financing, eyes Rs 1,000 crore revenue - Feedback

Bajaj Finance is entering the Rs 20,000-crore life care segment under which it will finance expenses for stem cells storage units, cosmetics-based hair treatment, dental and eye care, IVF & maternity care, laproscopic cure for a dozen ailments, and elective medical/paramedical care for many other issues.

The Pune-based company, which claims to be the first to enter this segment in the country, expects to net around Rs 1,000 crore in sales over the next five years from this business, hoping to an encore of the massive demand for such segmental funding in the Western markets where life care segment is a booming business. “We are already test-servicing a slew of elective paramedical care that comes under the life care category, which as of now is a Rs 20,000 crore market in the country. We have already financed 400 customers for their expenses towards stem cell storage, cosmetics-based hair restoration therapy and dental care such as braces, whitening etc.

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