Axis Bank has tied up with fitness firm GOQii to collaborate on wearable devices for its customers. Rajiv Anand, head-retail banking, Axis Bank, told ET that this would be the first MasterCard certified wearable device. “The device will allow consumers to make NFC payments, and will come loaded with the regular fitness related features like the coach etc that the GOQii bands come with.” This would be rolled out over the next few months.
The bank will be working at incentivising its customers to adopt a healthier lifestyle. For instance walking a certain number of steps every week could earn you loyalty points which can be redeemed at a later stage. “We already offer wealth management services to our clients – we now want to offer health management as well,” said Anand.