Assetz Property Group, a Singapore-headquartered property developer, has entered the mid-segment real estate market in India. The company is planning to create its township brand ‘Assetz Lifestyle’.
The first project under Assetz Lifestyle, ‘63° East’ is to come up off Sarjapur Road, Bengaluru. Mallanna Sasalu, Managing Director, Assetz Lifestyle, said: “We plan to develop around 10 million square feet under the Assetz Lifestyle brand and build over 10,000 units in the next five years, leading to revenue realisation of over Rs. 5,000 crore along the growth corridors of Bengaluru.