Arvind has entered into the e-commerce segment with NNNOW.com. The company is planning to focus on experiential aspect of shopping thus eliminating several customer related issues, while the company claims that NNNOW.com is the first omni-channel fashion portal.
NNNOW.com will integrate online and in-store shopping experiences, through the variety of services it offers. Customers will be able to short-list the items they want online, have the option of home delivery and immediate return, all within 4-6 hours of placing the order. Arvind is India’s largest integrated textile player and is one of the oldest and most respected groups in the Textile Business in India. The company is also one of the largest producers of denim fabrics and is supplier to a large number of fashion brands in the world.