Amazon has finally launched its Amazon Prime membership programme in India. With Amazon Prime, Indian consumers will be able to enjoy unlimited free one day and two day delivery on the products with the ‘Prime’ badge next to them.
Amazon is offering a free trail of 60 days on Amazon.in, after which the service will be available at an introductory price of Rs 499 for annual subscription. This is a discounted price as the list price is Rs 999. The service will be offered in 20 cities and the customers will be able to choose same day delivery, morning or scheduled delivery at a discounted fee or Rs 50 per order. The subscription charge of the Prime service in India at Rs 499 is relatively cheaper when compared to the US market at $99 (Rs 6,671). However, Prime users in US also get access to Prime Video and Prime Music services. Amazon will be launching Prime Video in India soon.