Alibaba ramps up B2B commerce play in India – Feedback

Amid talk of Alibaba’s foray into the consumer-facing e-commerce space in India, the Jack Ma-led Chinese internet behemoth has gone ahead and struck a string of partnerships to prop up its existing business-to-business marketplace venture here in India. TOI has learnt that Alibaba is partnering with DHL and Delhivery for providing domestic and international logistics support to Indian sellers, along with offering financial aid through its tie-ups with Aditya Birla Group’s NBFC arm, IDFC Bank and Kotak Mahindra Bank.

An online B2B commerce platform caters to smalland medium-sized enterprises (SMEs) which usually buy and sell products in bulk. The Hangzhou-based Alibaba group’s massive success has been attributed to its robust seller ecosystem, having begun life as an online B2B commerce company , which connected local Chinese manufacturers with overseas buyers. Vinay Bhartia, senior VP at Alibaba, is spearheading the B2B platform for the Chinese firm based in Mumbai, and is learnt to be working along with Guru Gowrappan, global MD at the Chinese ecommerce major. TOI has learnt that Alibaba has been bulking up its team in India by hiring executives to push growth in this business.

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