Alcobrew Distilleries to invest Rs 100 cr in branding, setting up manufacturing unit - Feedback

Alcobrew Distilleries plans to invest Rs 100 crore to set up a new manufacturing unit as well as in brand promotion.

The company plans to raise Rs 65 crore through debt and Rs 35 crore from its reserves to fund the investment. The company, which has received a letter of intent from Himachal Pradesh government to set up a malt distillation and saturation plant. Alcobrew Distilleries has brands like ‘Golfer’s Shot’ in premium whisky range and ‘White & Blue’ in the semi-premium range.

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