Aditya Birla launches health insurance arm, ABHI – Feedback

Aditya Birla Financial Services Group (ABFSG) on Thursday announced the launch of its standalone health insurance arm under the brand Aditya Birla Health Insurance (ABHI).

The new business segment is a joint venture between the Aditya Birla Group and MMI Holdings Ltd (MMI), a diversified financial services company in South Africa. Ajay Srinivasan, Chief Executive – Financial Services, ABFSG, said the company’s new health business vertical enters the Indian market with a differentiated business model. It offers not just health insurance to a wider set of customers but also encourages them to change their attitudes towards lifestyle and health. The Aditya Birla Group and MMI are in a 51:49 joint venture with Rs. 250 crore of initial capitalisation.

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