Aditya Birla Group firm Birla Cellulose has launched fabrics brand Liva, which promises natural fluid fashion. Birla Cellulose, a leader in cellulose fibers has already tied up with 22 major brands and is planning for more in the coming season, said a statement. To promote its availability in small commercial quantities, the company has tied up with retail partners in New Delhi, Surat, Kolkata, Ahmedabad, and Hyderabad for smooth supply.
Aditya Birla Group firm launches fabrics brand Liva
March 22, 2016