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Cinepolis India, a wholly-owned subsidiary of Mexican multiplex chain Cinepolis will make an investment of over Rs 1,500 crore in country for next 500 screens. At present, the company operates 350 screens in India, and is way behind its initial target of reaching 500 screens by 2016. It has now targeted at operating 400 screens […]

Takes big bet for revolutionising movie viewing. Indian film industry has had its share of ups and downs. In past century, it underwent transformations, expanded its horizon and diversified. What remained constant is its primary means to reach the audience — basic theatre screening technology. That, though, will change from Monday. The theatre projector, used […]

Customers will get exclusive access to premium content of the media and entertainment network. Telecom major Bharti Airtel and media and entertainment network ZEE Entertainment Enterprises (ZEEL) have entered into a strategic alliance to drive the growth of digital and over-the-top (OTT) video content in India. According to the deal, Airtel and ZEEL will work […]

Rocketium’s platform helps create profes sional-looking videos. When Satej Sirur and Anurag Dwivedi were working at cab aggregator TaxiForSure, they wanted to drive a new business. So in 2015, after TaxiForSure was sold to Ola and with the outburst of video content across categories, the duo utilised their computer science background and founded Rocketium, a […]

IPL franchisee may break-even during this fiscal on higher pool of revenue. Sun TV Network is contemplating launching a new channel and is also working on its entry into other regions. ?2,963-crore company is evaluating strategies for its entry into Marathi and Bengali markets, which will mark its expansion beyond the South. It is also […]

Star, Sony and Doordarshan are tweaking programmes and focusing on localisation to widen the audience and revenue base. In the 2018 edition of the Indian Premier League that kicked off in April, the action is visible not just on the field, but also off it. If batsmen are amassing tons, broadcasters too are scoring big […]

Rs.66.5-billion Zee Entertainment Enterprises is on a roll. Last year, it dethroned Star to become India’s largest broadcaster by audience size on the back of its Hindi, Tamil and Marathi programming and the acquisition of Reliance’s Big TV. The Rs 110-billion Star India has occupied the top position for about 15 years. Zee’s film business […]

Last month, media conglomerate Zee launched Zee5 — its new over-the-top (OTT) video platform which is the latest in a growing market where tens of players are vying for eyeballs. In a dynamic market which changes in accordance with availability of content, creating material that can engage a price-sensitive and impatient audience remains the key […]

Channel’s brand led partnership approach has seen multiple brands from major conglomerates, including Reckitt Benckiser, Hindustan Unilever Limited, Marico, Mondelez International, Johnson and Johnson, Yellow Diamond and Quickheal come on board even before the launch. “We started speaking about entertaining and inspiring content in all our sales pitches a while ago, but the moment we […]