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A colleague of mine who is an astute program manager and business consultant asked me this question recently what is the difference between Stakeholder Management and Stakeholder Engagement and are they interchangeable ? My quick thoughts on this subject. What is Stakeholder Management ?  The term Management by itself indicates working within constraints(managing with less […]

In a given firm it is safe to say there are multiple change management initiatives running at the same time which vie for the time and attention of key executives some examples of corporate initiatives Sales transformation Value articulation Employee engagement IT Transformation Process improvement Leadership Development Key Account Management Tools & Reuse Sustainability so […]

A great marketing program especially in the B2B context puts the customer at the heart of the business and is the central tenet of value marketing. Value Based Marketing is about generating products and services which are rooted in the needs of the customer rather than the need of the company to sell its products […]

As a practising Customer Satisfaction Survey professional, this is a question I often ask my clients. Who actually owns the “Customer” within your organization? In case of other stakeholders, this question is much easier to answer. For example Employees are owned by HR Team (although debatable whether it is the HR or the manager) Processes […]

A very insightful article was published by Mr. Chris Bucholtz on the 5 key technology trends businesses should adopt going forward in 2015 and beyond. Article Courtesy The 5 trends in the article explores how technologies can enable firms to be more effective in their customer acquisition and retention processes:- Complex Price Quotations Customer […]

Most B2B firms worth their salt have a formal annual customer satisfaction/ engagement survey which is usually conducted by a central business enabling function i.e. marketing or a quality department. Firms usually review and act on the feedback at a company level Impressive read-outs, analysis are presented to CXOs, boards and management councils in an […]