ABOUT US - Feedback


Feedback commenced operations in June 1985 as a consumer market research firm (Feedback Management Services Private Limited). In early 1992, Feedback Marketing Services Private Limited (FMS) started independent operations and Feedback Ventures and Collaboration (FVC) was spun off as a separate entity. With the opening up of the economy, FMS decided to focus on business to business research in addition to its consumer research portfolio. The work done by FMS went beyond conventional market research to tactical and strategic consulting. In June 2003, FMS decided to rename itself Feedback Business Consulting Services Private Limited (Feedback Consulting) to reflect its core nature of work.

Feedback Consulting has grown from a market research firm (B2B, Consumer, Customer satisfaction) to a full services firm with a business advisory focus. Feedback Consulting also represents overseas firms for their business interests in India. The cornerstone of Feedback’s offering rests on its 4iFramework (Information, Insights, Ideas and Implementation) which consists of uncovering ‘hard to find’ relevant data for its clients, connecting the various data points to generate ‘meaningful and decisive’ observations and then taking into consideration Macro/Micro Economic conditions to provide a strategic road map for clients. Feedback also assist clients in implementing the road map to ensure that business and marketing goals are met. This has resonated extremely well with our clients.

Feedback’s leadership and credibility stems from its experience (over 600 person years) diverse sector record (over 36 sectors), extensive experience (4000 engagements), tangible results (over US$7 billion investments in India) and exposure to leading firms (over 600). Feedback has worked with various NGOs on ideation and business plans on a pro bono basis (livelihoods, education). Currently, our 150 resources (many of them science, engineering and MBA graduates) operate out of 4 offices in India (Bangalore, Mumbai, Delhi, Chennai). Feedback has partner networks in all major markets around the world. Feedback has delivered market research led advisory services in over 28 countries.

All Feedbackers follow a creed of Individual Social Responsibility (ISR) in their daily lives. Many of them are actively involved in working with NGOs in their respective cities.