Tata Global Beverages Ltd (TGBL) has forayed into the branded instant coffee business in India by launching Tata Coffee Grand to tap the growing consumption of the drink in the country.

TGBL, world’s second largest player in the branded tea category has entered the branded coffee space at a time when coffee consumption has started rising rapidly across India. Grand leverages the deep heritage of Tata in coffee, sourced primarily from Tata Coffee’s own plantations in South India which are famous for producing the best selections of Arabica and Robusta, the company said in a statement. “The product is an innovative blend of the finest coffee powder and decoction crystals which gives consumers a ‘best in class’ taste experience in the instant coffee category,” it said.

http://economictimes.indiatimes.com/industry/cons-products/food/tata-global-beverages-ltd-enters-into-the-branded-coffee-with-tata-coffee-grand/articleshow/51601587.cms

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