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A very insightful article was published by Mr. Chris Bucholtz on the 5 key technology trends businesses should adopt going forward in 2015 and beyond. Article Courtesy The 5 trends in the article explores how technologies can enable firms to be more effective in their customer acquisition and retention processes:- Complex Price Quotations Customer […]

Most B2B firms worth their salt have a formal annual customer satisfaction/ engagement survey which is usually conducted by a central business enabling function i.e. marketing or a quality department. Firms usually review and act on the feedback at a company level Impressive read-outs, analysis are presented to CXOs, boards and management councils in an […]