Feedback has tracked the Automotive business through various economic cycles of growth and recession for nearly three decades, helping industry players make crucial business decisions, launch new products, assess customer reactions and validate hypotheses.
The industry produced a total of 23 mn vehicles including passenger vehicles, commercial vehicles, three wheelers and two wheelers in the period April-March 2015 registering a growth of 8.68% over the same period in the previous year. The Indian automobile industry is expected to grow in the medium to long term and chalk up a growth of 10% CAGR in the next 5 years. Some likely trends:
We have conducted over 100 engagements with around 60 national & international clients in almost every motorized vehicle category including 2 & 3 wheelers, buses, passenger cars, light & heavy commercial vehicles, electric vehicles and used cars. We have a comprehensive knowledge and understanding of specific geographies, performance of channel partners in specific product lines, movement of brands & products, selling practices of spurious components and have the ability to spot trends and disruptive technologies that could impact the future.
At Feedback, we offer an ‘outside in’ perspective of the market with our expertise spanning across the entire spectrum of manufacturing and services. On an average, we conduct over 20 engagements annually in this sector with our research & insights fuelling business decisions, diversification, business improvement programmes that enable clients to improve market shares in specific customer groups, markets and geographies.
Additionally, Feedback is extremely familiar with the auto ancillary businesses having worked with several Tier 1 and 2 companies.
Research on specific products / services
Business potential estimation
‘Go No Go' decisions
Channel and distribution assessment
Usage, attitude and purchase behaviour
Value chain analysis
Acceptance of changing technologies
A major European luxury bus manufacturer entered the Indian bus market based on Feedback’s recommendations. The recommendation to enter was based not on current potential but on the basis of changes anticipated in the future – such as likely changes / growth in alternate transportation models such as trains, air services, road transport, etc.; investments anticipated in road, rail & air infrastructure; user needs in terms of comfort, ease of travel; etc. Further, Feedback advised the client on entry pricing, how to create customer pull for their buses and operators to work with.
Telematics facilitates communication, remote monitoring and productive fleet management applications. Telematics is currently primarily an after-market solution and the market is predominantly catered to by independent Telematics service providers. However, a few commercial vehicle, construction & mining equipment OEMs are also looking for a play in the market. Feedback assisted its client in developing a market entry strategy, with a strong value proposition, focussed on select segments, clearly differentiating them from the ‘me too’ players. Further, Feedback helped articulate their growth plan in telematics.
An assessment of the used cars business in India based on an understanding of the growing installed base, user practices of sale / resale, financing availability & options, helped Feedback steer the market entry strategy of an aspiring entrant. Today, the used car BU has become one of the best performing business units for the client.
Increasing fuel efficiency is driving the use of plastics in automobiles. Polypropylene (32%), Polyurethane (17%) and PVC (16%) account for 60% of high performance plastics used in a car. Feedback mapped the use of 60-70 plastic components across passenger vehicles, 2 wheelers, 3 wheelers, commercial vehicles and tractors to establish category wise demand in the automotive segment. At the end of the engagement, Feedback advised the client on product opportunities which could be leveraged immediately by them and products / technologies which are currently niche opportunities but with a potential to scale up in the future.
As India’s annual sales of vehicles soar, the number of vehicles to be scrapped on reaching the end of useful life and warranting proper automobile recycling facilities will also increase exponentially. Feedback has worked for The Indian National Academy of Engineering (INAE) to assess and understand the current practices of automobile dismantling, recovery of material and disposal practices. The study also set out the number of end of life vehicles by 2020 and 2030 and the landfill requirements.