Domestic production of food grains is expected to increase more than 1/3rd in the next few years, basis the continued high local demand. The challenges of labour shortage, limited land resources and need for higher ROIs will speed up the introduction of mechanization and new technologies in the industry.
The shift towards mechanization is already discernible with India’s farm mechanization rate now at 40%, while its share of population engaged in agriculture is 55%. The Agri Equipment market is estimated at INR 4,500 Bn and expected to grow at a CAGR of 8–10%. Many Multinational companies are in the process of setting up business operations in India, while Indian majors are introducing new products to increase productivity and efficiency.
Feedback has worked on close to 75 engagements across the Agri eco system in India. Farmers are the key users for all these Agri products and Feedback’s ability to reach out to farmers directly along with other stakeholders helps us provide a holistic view of the market. Our recommendations have helped firms take crucial business decisions, launch new products, assess customer reactions and validate internal hypothesis to enable growth.
On an average, we conduct around 15 engagements annually in this sector. Our strength lies in an in-depth analysis of the current business situation, keeping in mind global trends and providing our clients an objective ‘outside in’ perspective of the market. We have significant experience across the entire spectrum of the industry eco-system - Agri equipment, Chemicals & Fertilizers, Agri produce, Agri processing, Agri infrastructure, Government policies & Subsidies, etc.
Market Plan Assessment
Value Chain Analysis
Usage, Attitude & Purchase Assessment
Concept Reaction & Evaluation
Channel & Distribution Assessment
Revisiting Marketing Plans
Feedback partnered with a leading MNC firm to assess the opportunity for sugarcane harvesters & balers in India across select states. Feedback identified the specific areas of opportunity and assisted the clients by providing key insights on price, technical support, accessories, capacity, traction weight, row to row spacing, etc. Further, Feedback recommended the ideal positioning strategy to be followed to maximise the opportunity.
Feedback conducted a detailed market study for power sprayers in India and assisted the client to determine the growth trajectory for the Indian market. This involved a study of the entire business landscape for power sprayers – the current market size, future potential, supplier focus, customer needs & preferences, acceptable price points, etc. and identifying attractive markets,
An Indian conglomerate wanted to diversify into the micro-irrigation business. Feedback studied the Indian market, estimated the future potential (based on land ownership patterns among others) and determined the market entry strategy for the client.
Feedback conducted a price analysis of select tractor models in Uttar Pradesh, Andhra Pradesh, Bihar, Gujarat, Maharashtra, Punjab, Rajasthan and Tamil Nadu; with a view to recommending a differential price strategy for different states.
Extreme fluctuations in atmospheric conditions is resulting in severe loss of crop yield upto 10-20%. Silica, along with other nutrients (like Fertilizers, Sea weed extracts, Amino acids, Micronutrients, etc.) will provide Abiotic stress resistance and improve uptake of other nutrients supplied to the crops. Feedback helped our client identify crops and markets which were early adopters of the product. This helped the client in prioritizing their marketing approach and product development in accordance with market needs.