Niche bike maker Royal Enfield today launched Himalayan, an all terrain 411-cc bike, priced at Rs 1.55 lakh (ex-showroom Maharashtra).

The company, which is the two-wheeler arm of Eicher Motors, currently sells various popular models like Bullet, Classic, Thunderbird and Continental GT. “We are creating a new segment of adventure tourer in India. We hope to get a lot of adventure bikers through this. We will have to wait and see if it is adopted very quickly or gradually picks up,” Eicher Motors MD and CEO Siddhartha Lal told PTI. While the focus is on the domestic market, Himalayan has generated interest in all the markets where the company is present, including the US and Europe, he added. With its purpose-built ground-up design, the Himalayan is a simple and capable “go-anywhere” motorcycle that will redefine adventure touring in India, Lal said.

http://www.business-standard.com/article/pti-stories/royal-enfield-launches-himalayan-at-rs-1-55-lakh-116031600705_1.html

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