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Make in India is a vison. It intends to improve India’s manufacturing competitiveness and therefore recalibrate the current GDP construct. It aims to create a lot of jobs and finally, it targets improving India’s forex earnings by making exports an area of focus. In this backdrop, Make in India, to start with needs to be […]

Customer Satisfaction traditionally is viewed as a function of delivery i.e. what you promised the customer and what was delivered. The aspects judged are product and service interaction with customers with aspects of brand positioning / promise were not factored into into such assessments. In recent engagements, some of my clients were stumped by an […]

There were enough drivers / headwinds for the Government to be more aggressive to present a growth budget. Given the overall macro situation and the global slowdown, the FM has done a reasonably good job of focusing on the key areas that needs immediate focus while sending out a message that India wishes to be […]