Grocery accounts for about half of the country’s retail consumption, but is the least organised, a report said, pegging the size of the market for organised players at Rs 3.4 lakh crore.

“We peg the size of opportunity for organised (including online) grocery retailers at Rs 3.4 trillion based on requirements in urban metropolitan areas (cities having population of more than 1 million),” the report from Kotak Institutional Equities (KIE) said. Despite the large size, this market has remained predominantly unorganised due to ubiquitous local stores/ vendors and the late emergence of organised brick-and-mortar retailers.”

http://economictimes.indiatimes.com/industry/services/retail/organised-grocery-sector-has-opportunity-of-rs-3-4-lakh-crore/articleshow/50793645.cms

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