United States-based apparel brand Urban Factory has entered India on its own and plans to open stores in Bengaluru and Hyderabad by the middle of this year.
“All styles that come in India are delayed by a season. Unfortunately, fashion comes to India in the end,” said Madhuri Lakkapragada, founder of Urban Factory. “This is the gap that we want to address by bringing current customised styles in India,” she said. India had last year liberalised norms for foreign direct investment in single-brand retail, allowing brands such as Urban Factory to set up stores in the country. Urban Factory is a women’s apparel brand which focuses on professional and casual fashion. The brand plans to launch men’s clothing and accessories as well in the next six months.