Thums Up goes global – Feedback

Beverage major Coca-Cola on Friday said it is planning to take the home-grown carbonated cola brand Thums Up to South East Asia before launching it globally.

“We are all set to take Thums Up to other parts of South Asia possibly by March 2018,” Coca-Cola India and South West Asia president T Krishnakumar said.
Thums Up is also the first Indian brand that will become a $1 billion (approximately Rs 640 billlion) brand much before the targeted timeline of 2020, the company officials said.

http://www.business-standard.com/article/companies/thums-up-goes-global-parent-coca-cola-to-launch-it-in-south-east-asia-118020200581_1.html

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