Hospitality chain SFC Group will invest Rs 100 crore to expand its quick service restaurants (QSR) vertical SFC Plus across South India. The company proposes to add 25 new SFC Plus restaurants in the next four years to capitalize on the growing popularity of QSR and consolidate its presence in South India.
In the next one year the company will open five outlets in Kerala at Tirur, Kozhikode Alappuzha,, Kottayam and Thiruvananthapuram. SFC Plus has recently embarked on a new brand campaign and unveiled its mascot called Captain Cluck. SFC Plus also has operations in the UAE and plans to expand its operations by opening four new restaurants by the end of this year. It currently has 26 restaurants in the UAE.