Procter & Gamble to branch out in Indian market with Future Group – Feedback

Procter & Gamble (P&G), the world’s biggest consumer goods company, is exploring a long-term partnership with Kishore Biyani’s Future Group akin to the one it has with Walmart in the US, that could involve joint sales forecasting and planning, exclusive product releases, embedding officials at each others’ headquarters and even supply-chain initiatives.

Top executives of P&G and Future Group have held a series of meetings to take their association beyond retailer-client relationship, two officials aware of the development said. While discussions are at an early stage, a few senior executives from P&G’s global office are expected to meet Future Group officials next month to deliberate on the contours of a long-term joint business plan. “It could be a similar partnership that P&G has with Walmart in the US where they share data on consumer behaviour, plan product launches and even lean on each other for supply-chain initiatives,” said one of the officials.

http://brandequity.economictimes.indiatimes.com/news/business-of-brands/procter-gamble-to-branch-out-in-indian-market-with-future-group/55023069

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