Paytm said it has tied up with more than 1,000 brands including Puma, Samsung, Samsonite, Casio and Lakme to enable them to open their online stores on its ecommerce platform.
“True power of online platforms is in connecting sellers and brands directly with the end customers. The platform that we have created for brands gives them complete control of their online presence,” Amit Bagaria, vice-president at Paytm, said on Sunday. The announcement comes a week after top ecommerce player Flipkart said it is wooing some of the most-popular electronic and apparel brands including HP, Wildcraft, Peter England, Bosch and @Home with a new offering that allows them to create ‘stores’ on its digital marketplace. According to Paytm, the online brand stores are independent online retail stores wherein brands can control the sellers who are selling in their store, inventory, pricing and promotions. They will also be able to run promotional campaigns and tag their physical stores, enabling them to generate sales for their offline channel through this online store.