Yoga guru-turned-FMCG baron Ramdev is drawing up a strategic plan to launch a pincer movement on MNCs. On one hand, he is planning to open Patanjali mega stores across India starting with Nagpur and Lucknow, while on the other he has readied a premium brand ‘Soundarya’ to take on the likes of big cosmetics brands such as L’Oreal and Maybelline.
Patanjali Ayurved, a Haridwar-based company founded by Ramdev and his aide Balkrishna, reached its revenue target of Rs 5,000 crore for the year ended March 31, said Balkrishna, MD of Patanjali Ayurved. “We have made profits of 8-12%,” he said. “And we are just getting started. Wherever we see MNCs taking advantage of Indian consumers, we will enter that segment with better quality natural products and affordable pricing. At the same time, we need to get more competitive in modern trade. These mega stores will help us get there,” he said.