Buoyed by robust response to its newly-launched mini SUV KUV100, Mahindra & Mahindra (M&M) is looking to enhance its market share in the utility vehicles segment beyond 40 per cent.
The company is banking on the KUV100, which has crossed 21,000 bookings a month after launch, and its another new model TUV300, to gain additional volumes. “Since its launch last month, the KUV100 has been received well in the market. We have crossed 21,000 bookings and 1.75 lakh inquiries,” M&M President & Chief Executive (Automotive) Pravin Shah told PTI. He said the new model will help the company enhance its market share in the utility vehicles segment.