Multi-cuisine restaurant chain Lite Bite Foods has said it will invest Rs 30 crore to expand operations of its Punjab Grill brand in India and overseas. As part of the expansion plans, the firm is launching a new format of Punjab Grill aimed at younger consumers looking for ‘healthier foods and smaller portion sizes’, company chairman Amit Burman said.
Lite Bite Foods, with over 100 stores, runs the brands Punjab Grill, Zambar, FresCo and The Artful Baker, across the country and in some overseas markets such as Singapore, Bangkok and Washington. “Introducing new restaurants is key to overall growth for us. We are hopeful that our new format of Punjab Grill will resonate with millennial consumers,” Burman said. While the quick service eating out sector has been grappling with low single-digit same store sales growth over the past seven-eight quarters, Burman said differentiated cuisines continue to gain consumer traction.