Eastern India’s leading advertising agency, Karukrit, has forayed into tea business with the launch of their new group company, Karukrit Premium Agro Products. Karukrit Premium Agro Products launched three variants of tea – Karukrit Premium Red Cup CTC tea, Karukrit Premium Gold CTC with leaf tea and Karukrit Premium Darjeeling tea.
“All the three variants of tea will be available in West Bengal to begin with followed by Odhisa, Bihar and Jharkhand by the end of FY 2017-18. We plan to have a pan India presence by 2020. We have invested over Rs 5 crore initially for this initiative. Moreover, tea boutiques, coffee, tea tourism, packaged drinking water, fruit drinks, soya chunks, spices, and wheat based staples are in cards for which we would invest approximately Rs 50 crore in the coming days. In the long run we would be expanding our product portfolio and also exporting them,” said Mr Debasis Saha, Executive Director, Karukrit Group.