Ready-to-cook packaged food company iD Fresh Foods has partnered with Nilgiri Dairy Farm to produce dairy products such as paneer and curd. This is the first dairy-based product line by iD, which is known for its packaged idli and dosa batter.
Paneer was launched last week, while curd will be launched on Saturday, said PC Musthafa, CEO at iD Fresh Foods. The dairy products will be manufactured by Nilgiri while the recipe will be provided by iD. Nilgiri’s is one of the oldest supermarket chains in India, with origins dating back to Nilgiri Dairy Farm, in 1905. Musthafa said dairy procurement was the critical reason for the tie-up. “Nilgiri’s is strong in dairy back-end and milk procurement. We are using them to manufacture natural paneer and natural curd as per iD recipe. We are happy with this partnership,” Musthafa said. The dairy products will be sold under iD Fresh Food’s brand and the company expects strong revenues from it.