Hindustan Unilever (HUL) has planned to launch a new range of baby care products under the Dove brand in the coming few months. This will be done so that the dominance of Johnson & Johnson in the market, which is worth Rs 4,000-crore, can be challenged.
“Several of these products will directly compete with Johnson & Johnson (J&J) and will be their (J&J’s) first serious competition in the country,” a person aware of the matter told. The decision is also aimed at expanding the brand of Dove, which started off as a bathing bar in 1993 and now includes shampoo, deodorants, lotions, body and face washes. As per industry experts, the segment of baby care products has huge potential, since despite the huge number of children born in the country every year, the segment has not been tapped to its potential.