Health and wellness group Henry Ford Health Systems (HFHS) is inking a franchise partnership with Chandigarh-based hospitality and food services firm KWalls Hospitality , as the $5-billion American entity looks to gain a foothold in the high-potential wellness food space in India.
Under the partnership deal, KWalls will set up stores branded ‘Culinary Wellness’ in the country, starting with the northern region. The company typically sells sandwiches, burgers, juices and shakes, and even Indian snacks. “India is the first country outside of the US where we are venturing into. We see this as a high-potential market which offers access to expertise and potential to scale up our intellectual property,” HHFS vice-president Mark Coticchia said. Growth in the Rs 6,000-crore eating out space has slowed down to low single digits over the past two years as consumers cut down on discretionary spends, and face intense competition from app-based home-delivery providers and hyperlocal start-ups.