The digital media industry in India has arrived. Global consultancy major EY has forecast that the industry is set to touch the Rs. 200-billion mark by 2020, with the digital advertisement spend growing at 23-28 per cent.
The number of smartphones would touch the 520-million mark by then, giving more people access to the web. “By 2017, the country will have more than 350 million smartphones, from 167 million in 2015. Low-cost phones and roll out of 3G and 4G broadband infrastructure would drive access to the web. This, in turn, would drive digital media consumption,” EY has said in its latest report Future of Digital Content Consumption in India .