Eyeing the Indian market, Crocs plans to set up 55 more company-owned outlets and 450 multi-brand retail points by next year. At present, the firm has about 1,000 outlets, including 35 company owned outlets and e-commerce alliances.
The brand that sells 5.5 crore pairs annually, registering a turnover of approximately ?9,750 crore, expects to sell 70 lakh pairs annually against the current 15 lakh in India in the next five years. The fun footwear brand is targeting a revenue of ?670 crore by 2021 in view of the rising sales of casual footwear in the country. Crocs will launch about 400 new products, including 250 new designs and 150 colours, in India.