CP Foods forays into packaged foods biz in India – Feedback

Thailand-based agro-industrial conglomerate Charoen Pokphand Foods PublicCompany Limited (CP Foods) today announced its foray into the packaged foods business in India, with a new chicken processing plant in Chittoor, Andhra Pradesh.

Specially crafted by its in-house chefs, the company will be unveiling a range of branded products, including CP Frozen Chicken, CP Chilled Chicken, CP Easy Snacks-veg and non-veg, and CP Eggs, company officials told reporters here. Stating that CP is committed to providing nutritious, tasty and high-quality products, they said the company undertakes fully integrated food processing operations in the country, ranging from feed production and farming to food processing and distribution under “farm to fork” concept. Calling India a “key market” for the company, CP Foods India Senior Vice President Sanjeev Pant said, “The packaged foods industry is estimated to grow up to USD 50 billion by 2017 and we aim to play a significant role in it with the launch of India’s best chicken processing plant in Chittoor.”

http://www.business-standard.com/article/pti-stories/cp-foods-forays-into-packaged-foods-biz-in-india-116060700850_1.html

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