Coca-Cola India has entered the value-added dairy segment with its flavoured milk product Vio. It believes this will be the next growth pillar for the company after sparkling drinks, water and juices.
Venkatesh Kini, President, Coca-Cola India and South West Asia, said that this was a strategic move as the dairy segment offers a huge opportunity considering that India’s average per capita consumption of milk is high and comparable to global averages. He said the company’s move is focused on tapping into the demand for value-added dairy products in the country, which is still a small segment of the overall dairy category.
