A late entrant to India’s fast- food market, Burger King is looking to position itself as a leading quick service restaurant brand and is likely to add 35-40 outlets this year across the country.
It entered India in November 2014, as against its American rival McDonald’s foray in 1996. Other layers in the QSR space include KFC and Dunkin’ Donuts. “Burger King is a mass brand and the idea is to get into every city including tier 1, 2 and 3. The plan is to build a huge portfolio of restaurants in India. Objective is to lead in India as a restaurant brand in QSR (quick service restaurants),” Burger King India CEO Rajeev Varman told PTI. The company, which operates 48 stores in India, indicated that it is likely to expand at the same pace as last year – opening 35-40 stores in 2016.