Brezza, Baleno help Maruti inch towards 50% market share – Feedback

Maruti Suzuki India (MSI) inched closer to controlling half of the domestic passenger vehicle market after grabbing over 48 per cent share in April, driven by sales of premium models such as Vitara Brezza, Baleno, Ciaz and S-Cross. The country’s largest carmaker, which closed last fiscal with a seven-year high market share of 46.8 per cent, saw its four models accounting for over 25 per cent share of the company’s total domestic sales in April.

“Our growth from new models has been 17 per cent more than what we received with new models in same period last year,” MSI Executive Director, Marketing & Sales, R S Kalsi told PTI. New premium offerings, Ciaz, Baleno, Vitara Brezza and S Cross have been the primary growth drivers, he added. The company’s entry into new segments has brought in additional sales volume with the leading four sellers from the company’s stable — Alto, DZire , Swift and WagonR — continuing to hold top positions, he added.

http://economictimes.indiatimes.com/industry/auto/news/industry/brezza-baleno-help-maruti-inch-towards-50-market-share/articleshow/52277114.cms

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