Blue Star enters air cooler segment, eyes Rs 150 crore sales – Feedback

Air-conditioner maker Blue Star, which recently forayed into air coolers, is targeting sales of about Rs 150 crore in the next three years from the segment.

The company, which did a select-market launch of its air coolers in North India, plans to expand the portfolio by April-May. “Our aim is to do at least Rs 150 crore business from the air cooler segments in next three years,” Blue Star Executive Director and President, AC and Refrigeration Products, B Thiagarajan told PTI. After the pilot launch last week, he said: “In next six months, it would have a pan India presence.”

http://economictimes.indiatimes.com/industry/cons-products/durables/blue-star-enters-air-cooler-segment-eyes-rs-150-crore-sales/articleshow/50793182.cms

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