Amazon India’s wholesale business has received Rs 160 crore in capital infusion, according to latest filings. In September too, Amazon Wholesale (India) Private Limited received a tranche of Rs 115 crore from the parent company.
The online marketplace’s wholesale arm, which started in 2013, runs AmazonBusiness – a business – to – business (B2B) selling platform – in Bengaluru and Mangaluru which includes fast-moving consumer goods (FMCG), food and beverages, office supplies, IT products, health and personal products and cleaning supplies. Apart from selling FMCG, the platform also serves as a marketing and distribution channel for brands such as Coolpad and Motorola that do not have offline channels. Amazon Wholesale has started shipping smartphones of these companies to other locations including Delhi, Tamil Nadu and Telangana where it is yet to start its FMCG and other category play.