Sresta Natural Bioproducts Pvt Ltd, the company behind ‘24 Mantra Organic’ food brand, has launched five new ready-to-drink and ready-to-cook products.
“We have considered the hectic and busy lifestyles of the youth today and incorporated traditional breakfast options which are healthy, preservative free and can be prepared in minutes,’’ N Balasubramanian, Chief Executive Officer, 24 Mantra Organic told news persons here on Wednesday. At present, the market for ready-to-eat/cook foods (RTE/RTC) in India is estimated at Rs. 600 crore (excluding the noodles category) and is expected to grow at 20-25 per cent every year. The market for RTD has been pegged at more than Rs. 1,000 crore, he said.