Packaged goods maker Dabur has tied up with online marketplace Snapdeal to set up an e-store for its ayurveda products called LiveVEDA.

“Ecommerce browsing is becoming a catchment area for brands and there is a substantially growth in the online health care market. This, we feel, is imperative for our future business,” Dabur executive director – consumer care business KK Chutani said. The maker of Real juices and Vatika shampoo said this is part of Dabur’s strategy to make itself future ready, adding that it is working with multiple partners across many categories to sell its products online.

http://economictimes.indiatimes.com/industry/cons-products/fmcg/dabur-sets-up-liveveda-store-on-snapdeal/articleshow/50902541.cms

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