Customer Loyalty – Feedback

Customer Loyalty

Customer Satisfaction traditionally is viewed as a function of delivery i.e. what you promised the customer and what was delivered. The aspects judged are product and service interaction with customers with aspects of brand positioning / promise were not factored into into such assessments. In recent engagements, some of my clients were stumped by an […]

It is interesting to note there are several aspects of B2C marketing which is slowly becoming mainstream even in B2B marketing initiatives but one intervention which does not translate easily are customer loyalty programs Customer Loyalty Programs in the B2C scenario is pretty straight forward, you create a loyalty card for customer, provide price discounts […]